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Diagramm zur SWOT-Analyse (Strengths, Weaknesses, Opportunities, Threats)

The SWOT Analysis

The SWOT analysis is used for determination of the current position and for strategy development processes. The analysis is used to identify Strengths and Weaknesses and environmental Opportunities and Threats. The result of the analysis is an overview of the actual status which provides a basis for the derivation and definition of concrete measures for a medium or long-term strategy development.